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Organisational Adaptivity is the Only Sustainable Advantage

“According to Darwin’s Origin of Species, it is not the most intellectual of the species that survives; it is not the strongest that survives, but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

~ Leon C. Megginson

Creating Tomorrow's Organisations

3A is a practical 90-day transformation sprint carefully honed to co-create adaptable future-ready organisations:
for today and tomorrow
amidst disruption
in uncertainty

Develop Your Capability to Lead Through Disruption And Uncertainty

3A creates the time and space to practice an adaptable business mindset and build strategic skills in response to the pace of change. Our approach goes well beyond traditional strategy development to equip you to lead & grow organisations ready for a changing world.
Adapt wheel
Expanding fields of vision
activate wheel
Breaking inertia
advance wheel
Setting the pace

Imagining and Delivering Better

We believe the most successful organisations of tomorrow will be those that learn to adapt faster than the rest - today.

We partner with ambitious leadership teams, creating the conditions for success. And help you imagine and deliver better.

Thrive in fast changing markets

In times of radical change, fortune favours the brave. And those that adapt fast to the change and lean into future opportunities.

Star Mobile
  • Creating value at the forefront of digital
  • Leveraging technology for competitive advantage
  • Appealing to the next normal
  • Solving tomorrow's problems
  • Empowering innovation
  • Progressing with purpose
Tomorrows Organisations

3A Benefits

Stay Ahead
Stay ahead of market shifts and realise new opportunities
Break Interia
Break inertia by moving the dial today
Empower Talent
Empower your talent and eco-systems to make a difference
Align What Matters
Align around what matters and rally teams with purpose
Move Forward
Move forward with confidence and pace
Sustainable Momentum
Build sustainable momentum towards a better future


Client Partners

Lloyds BankCoca Cola
The GuardianCastrol
General Medical CouncilOBS
aatHult International Business School


Why scenario planning is not enough: Strategy in paradigm shifts
Stephen Moffitt
Scenario planning for uncertainty "Uncertainty today is not just an occasional, temporary deviation from a reasonable predictability; it is a basic structural feature of the business environment." Pierre Wack, Scenarios: Uncharted Waters Ahead, Harvard Business Review, Sept 1985 What scenarios are good for Scenario planning has been championed as a strategic tool for senior management […]
Disruption is here to stay
Stephen Moffitt
Visual Capitalist published its review of expert predictions for 2022. While we could spend time arguing over whether each specific prediction is likely or not, what is clear is that disruption is here to stay.  If even a small portion of the predictions on the bingo card come to pass, 2022 is likely to be […]
Making transformation stick
Stephen Moffitt
In November of last year, I had the opportunity to participate in a conversation sponsored by Io Associates on Making Change Stick. Since then, I have been reflecting on the processes that increase the chance that the change a business wants to implement actually succeeds. This article is an elaboration of my comments in the […]
What is Digital Transformation?
Hans Gillior
At Atmosphere, we’ve been working at the forefront of digital transformation for over 10 years. So as we all regroup following what are hopefully the worst impacts of COVID19, we ask what is digital transformation? And what does it mean as we look towards a better future amidst the recovery and reset rendered we’re all […]
Creative destruction – changing times require new tools!
Hans Gillior
“When studying the major technology and business shifts in history, we see that the winners of technical and business evolution were those that could adapt to the change – and create a business advantage by leveraging new technology and a creative business mindset.” In 2005, three university students at Stockholm School of Economics entered a […]
The Art of Transformation - All About Mindset
Hans Gillior
“It is like changing the engine of a car running at 100 mph on the highway” the business leader said. His face was filled with frustration and worry as he reflected on how his organization needed to change. “It is not possible – and I will tell you why”. This quote from a business leader […]
Our Perception of Digitalization
Hans Gillior
Our perception of the digitalization of business and society is a result of all our experience is this area – spiced with our own mindset and knowledge. It is our perceptions, through our personal lenses, that define how we view and address digitalization, and the resulting business effects. Our perception needs to change at the […]
Atmosphere Disruption Index
Stephen Moffitt
The only constant is change If 2020 showed us anything, it was the absolute necessity of finding ways to manage disruption. Disruption is more than a single, contained event. It is a coming together of a number of events that radically change the way we do business. This change is complex, full of uncertainty and […]
Atmosphere Inspires Edition 022
Sam Colyer
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition: how AI is becoming intrinsically linked to businesses across a variety of sectors.

Empowering Actions for Impact

trvst logo
We believe that more than ever its important for business to play a meaningful role for good in the societies in which they operate. Solely extracting value from our operations to benefit the few feels dated in a world where people are choosing to engage, work for and buy from organisations that have a purpose beyond profit. And in a world facing up to some pretty thorny challenges the resources that businesses have available - skills, capital and reach - adeptly leveraged, can have a big impact on people's lives.

Putting our money where our mouth is we created TRVST to empower collective action for social good. Whereas still very much on the build, we've big plans to connect resources into actionable social impact projects to accelerate social impact.

You can check out our progress at www.trvst.world or feel free to drop us a line to find out more.
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