Hello. We Are Atmosphere.

Helping Ambitious Leaders With The Following Questions

  • How can we move ahead in the face of so much change and disruption?
  • How do we ensure we remain relevant?
  • What needs to change to prepare better for what's next?
  • How do we compete and grow into the future?
Drop us a line to to have a chat about how we can help answer these questions and more.

Business As Unusual

We’re facing accelerated change. What is emerging is the next paradigm shift: the 4th industrial revolution, built around:
  • next generation technologies
  • climate and sustainability
  • radical shifts in how we work
  • a focus on the people and societies we serve
All this is creates a landscape of business as unusual.
4th Industrial Revolution
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Transformation Sprints

Traditional strategy development is too slow in an ever faster changing business environment while traditional transformations fall short because they underestimate the importance of an adaptable business mindset.

Imagine Better, Lead And Realise Future Ready Organisations

3A is our flagship 90-day transformation sprint carefully honed to identify the priority actions needed to build future readiness
Adapt Wheel
Expanding fields of vision
Kick start a 90-day transformation sprint by understanding the context the business is in now, prioritising opportunities and improvements to increase future readiness.
Advance Wheel
Setting the pace
Review progress with our experts to determine what worked and what can be improved to set up your next 90 day sprint.
Activate Wheel
Breaking inertia
Take advantage of our expert guides and advisors to help “move the dial” over 90 days toward a more adaptive, innovative and resilient business.
Bespoke data fuels each sprint, assessing market variables and internal adaptability across culture, behaviours and processes in order to inform actionable insights.
adapt insights

To Explore How 3A Prepares Organisations For the Future


Organisational Adaptivity is the Only Sustainable Advantage

We believe the most successful organisations of tomorrow will be those that learn to adapt faster than the rest - today.

Future Ready Transformations

3A creates the time and space to practice anti-strategy approaches and an adaptable business mindset in response to the pace of change. Our approach goes well beyond traditional strategy development to equip you to thrive in a changing world.
Stay Ahead
Stay ahead of market shifts and realise new opportunities
Break Interia
Instil strategic learning and adaptation throughout the organisation
Empower Talent
Foster collaborative and innovative cultures
Align What Matters
Enable you to think differently
and move forward with confidence
Move Forward
Increase your speed of response
to the pace of change
Sustainable Momentum
Co-create better business for people and planet


Client Partners

Lloyds BankCoca Cola
The GuardianCastrol
General Medical CouncilOBS
aatHult International Business School


The characteristics of a paradigm shift
Stephen Moffitt
Why paradigms? While paradigms are broadly defined as an example or model for what we think about a particular topic, it has taken on a more detailed definition as a result of Thomas Kuhn and his seminal work, The Structure of Scientific Revolutions. In its most distilled form, a Kuhnian paradigm is the way in […]
Why traditional strategy doesn't work now
Stephen Moffitt
Traditional strategic planning Strategy is key to long term business success and so is, by extension, strategic planning. The problem is not in strategy or planning per se, but how it is done. Traditional strategic planning works, when businesses use it to set direction and plan to achieve a long term aim, where the validity […]
What is a paradigm shift?
Stephen Moffitt
Every day there are articles, reports and podcasts talking about the disruptions and uncertainty in the world. Leaders already have a lot to deal with through the pandemic and headlong into the cost of living crisis, war and an increasingly likely recession.  Drawing on decades of research, we’ve come to understand that the end of […]
Why scenario planning is not enough: Strategy in paradigm shifts
Stephen Moffitt
Scenario planning for uncertainty "Uncertainty today is not just an occasional, temporary deviation from a reasonable predictability; it is a basic structural feature of the business environment." Pierre Wack, Scenarios: Uncharted Waters Ahead, Harvard Business Review, Sept 1985 What scenarios are good for Scenario planning has been championed as a strategic tool for senior management […]
Disruption is here to stay
Stephen Moffitt
Visual Capitalist published its review of expert predictions for 2022. While we could spend time arguing over whether each specific prediction is likely or not, what is clear is that disruption is here to stay.  If even a small portion of the predictions on the bingo card come to pass, 2022 is likely to be […]
Making transformation stick
Stephen Moffitt
In November of last year, I had the opportunity to participate in a conversation sponsored by Io Associates on Making Change Stick. Since then, I have been reflecting on the processes that increase the chance that the change a business wants to implement actually succeeds. This article is an elaboration of my comments in the […]
What is Digital Transformation?
Hans Gillior
At Atmosphere, we’ve been working at the forefront of digital transformation for over 10 years. So as we all regroup following what are hopefully the worst impacts of COVID19, we ask what is digital transformation? And what does it mean as we look towards a better future amidst the recovery and reset rendered we’re all […]
Creative destruction – changing times require new tools!
Hans Gillior
“When studying the major technology and business shifts in history, we see that the winners of technical and business evolution were those that could adapt to the change – and create a business advantage by leveraging new technology and a creative business mindset.” In 2005, three university students at Stockholm School of Economics entered a […]
The Art of Transformation - All About Mindset
Hans Gillior
“It is like changing the engine of a car running at 100 mph on the highway” the business leader said. His face was filled with frustration and worry as he reflected on how his organization needed to change. “It is not possible – and I will tell you why”. This quote from a business leader […]

Are You Ready For What's Next?

Curious about how 3A might help you better prepare for tomorrow? Drop us a line to start your exploration of 3A’s anti-strategy frameworks and how they can help you better prepare for a better future.

Empowering Actions for Impact

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We believe that more than ever its important for business to play a meaningful role for good in the societies in which they operate. Solely extracting value from our operations to benefit the few feels dated in a world where people are choosing to engage, work for and buy from organisations that have a purpose beyond profit. And in a world facing up to some pretty thorny challenges the resources that businesses have available - skills, capital and reach - adeptly leveraged, can have a big impact on people's lives.

Putting our money where our mouth is we created TRVST to empower collective action for social good. Whereas still very much on the build, we've big plans to connect resources into actionable social impact projects to accelerate social impact.

You can check out our progress at www.trvst.world or feel free to drop us a line to find out more.
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