Digital Transformation Insights | We Are Atmosphere

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Engaging with next generation charity donors via digital

I live near King’s Cross and have done so for over a decade. During that time it has changed considerably, from being a somewhat dodgy big railway station area full of many an undesirable element in need of much spit and polish, through to its ongoing transformation into one of Europe’s largest regeneration projects. In […]

Guiding principles for your Digital Strategy

The impact of digital in our lives is already huge. Think about how you interact with your peers, discover, shop, and even date! Change is the only constant while the rate of change will continue to accelerate. A CMO Survey indicates that “digital marketing spend is forecasted to increase to 35% of total budgets by […]

Cathedral Thinking - Business Futures beyond the next Quarterly Report

For so many of us, short term thinking dominates our horizon to such a profound extent that we forget to look beyond it to the bigger, bolder and more beautiful shape of our whole lives and to consider the lasting impact that we have on our world. We are so acclimatised to looking for the […]

Digital Transformation - Fad? Catch all? What are we really talking about?

Earlier this year I attended a debate hosted by my good friend, John Smythe and Engage for Change – the topic being Is employee engagement just another fad? The arguments were articulate and the debate lively, as one would expect from a room full of predominately senior people in and around people businesses. The thing […]

Exploring change management within a Professional Association: 4 Tips for your stakeholder management plan

Do you want your business to be one of the 30% of firms that make change management initiatives succeed? The key is to ensure that you have stakeholder involvement. 1. Professional associations must engage their stakeholders The process of change, ideally begins at the stakeholder management level. Professional associations must specifically engage with their members, […]

Boyhood, Oscars & insights for change leaders

Have you seen the movie Boyhood? It’s fantastic storytelling about choices and consequences. And it’s quality movie production on a mere $4 million budget. Were you disappointed it didn’t bag more Oscars? I was, but I quickly realised this was pretty predictable, and here is why: Of the 6,000 people who get to vote 70 […]

5 Trends within Digital Transformation for your Marketing Strategy

Digital transformation is an imperative for the business that wishes to remain relevant in a changing landscape. With an abundance of digitally enabled behaviour and greater interconnectedness, marketing needs to adapt in order to meet the requirements of today’s audience. Indeed, 78 per cent of marketers believe the field will undergo fundamental change over the […]

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