Adapting to survive in the digital age

Burke Turner

Change is difficult. However, if there is one common denominator for success in the evolving digital environment, it is the ability to adapt. Businesses that can move with agility are the ones that will outperform the market.

Technology alone does not breed agility, and it doesn’t drive increased productivity. People do. Without a new culture of ownership, change is simply too difficult and costly. Productivity will not be achieved and the enormous potential of digital will be wasted.

Employees are at the coalface of technological change and will feel the greatest impact. It is they who will need the flexibility to adapt, to take on the changes and embrace them positively. Given that the entire organisation will reap direct benefits from the digital transformation process, why are employees so often left out of the equation? It does not make business sense. After all, success or failure lies in their hands. Literally.

Any company can digitally transform, in their own way. However, they should remember one thing: if they make every other change but employees are not empowered, the digital transformation will not be successful.”

– Josh Bersin, The Five Elements Of A ‘Simply Irresistible’ Organization

The positive impact of successful digital transformation is measureable. A global survey of nearly 400 large companies found that the digerati are 26% more profitable and drive 9% more revenue from their physical assets. In a new book The Digital Helix, Michael Gale and Chris Aarons back up the positive impact on the bottom line. Digitally transformed organisations deliver twice as fast as others, cut OPEX by over 30% and have seen a near-immediate doubling in brand value.

But as we said at the beginning, change is difficult. How do you mitigate the risks? How do you orchestrate and manage the change process?

Atmosphere have created a practical and actionable insight report, including a 3-stage Ways of Working model. It helps organisations better understand their current position, identifies the issues to address and sets out a clear strategy for moving painlessly into the digital age.

Featured Insights
New connections via Oxygen
I contribute £2 to WaterAid by direct debit. I have been doing this for some years and the trigger came about when I was looking into desalination technologies, given that scarcity of fresh water is one of the greatest threats that mankind faces. Every month £2 leaves my account, and that is about the extent […]
Atmosphere Inspires Edition 010
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition we’re looking at the how digital transformation is evolving the requirements of a Chief Marketing Officer (CMO), and how businesses are choosing to review and expand this role.
Atmosphere Inspires Edition 003
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition, the role to be played by AI is being hotly debated, digital gets physical, and have we taken chatbots too far?
Our Perception of Digitalization
Our perception of the digitalization of business and society is a result of all our experience is this area – spiced with our own mindset and knowledge. It is our perceptions, through our personal lenses, that define how we view and address digitalization, and the resulting business effects. Our perception needs to change at the […]

Subscribe for Occasional Updates

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies