Atmosphere Inspires Edition 002

Sam Colyer

Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business.

Stories catching our attention

Facebook is “On Air”

Last week Facebook introduced live broadcasting via its VR platform “Spaces”. Yet only a few months back, 200 of its 500 Oculus virtual reality demo stations across the US were closed due to a lack of uptake. Head of Product, Mike Booth maintains a positive outlook that "VR is for everyone", but a lack of confidence in the VR market is evident, and we think it will need to be addressed with tangible success stories. But if ever there was a good contender to turn something into a success it’s Facebook, so we're watching closely to see where VR will go from here.

The Gig Economy: what about the Team?

The gig economy is currently a hot topic. Last week Matthew Taylor published his review into Modern Working Practices, useful summary here from Kemp Little. The Gig Economy challenges what it typically means to be both an employer and an employee. Trends are seeing permanent employees replaced by “dependent contractors”, but can the notion of a team both exist and thrive in this environment? As workers become more transient in nature and no longer centrally located, businesses will need to entirely rethink their ways of working, seeking out new and innovative ways of maximising communication as well as utilising effective collaborative software.

What else is happening?

Is this small Swiss town one to watch?

Zug, a tiny town in Switzerland yet a financial centre for digital currency, has installed a bitcoin ATM. As you'd expect, the regulators are having a field day over bitcoin and this week the Financial Accounting Standards Board (FASB) is considering whether new guidelines are needed. So it's unlikely that we’ll be switching over wholesale to Bitcoin anytime soon, and as with any new initiative there will be hurdles to jump and government standards to meet - but who knows, one day we might look back and say the digital currency revolution gathered speed in Zug.

Alternative Bank Account App moves quickly to catch the opportunities

Startup company Revolut has raised funds to create a banking app allowing money to be sent and received in multiple currencies. It’s certainly worth keeping an eye on them as they navigate the obstacles of a startup in the digital arena, particularly as it launches a global banking alternative through a range of products and currencies. The opportunities have clearly presented themselves here, and Revolut is looking to take advantage: it will be interesting to see how this dynamic approach develops and whether or not they can keep up the pace.

What’s more human than human?

Chatbots come in all shapes and sizes, indeed their level of intelligence can also vary greatly. We don't know about you, but nothing brings on rage faster than hearing Siri pipe up (uninvited) with “sorry I didn’t quite catch that”. Devine, CMO of WorkFusion believes that AI and chatbots are transforming the customer experience as they become more human than human. AI may well be moving towards personalising the customer experience, but there should also be focus on how to shift customer confidence and improve existing sceptical perceptions. If you’re interested in how the chatbot has evolved, check out this handy little infographic starting in 1966.

Featured Insights
Who's in charge? Career planning for professional services in the gig economy
You say freelance, I say gig, they say contingent worker. Let’s call the whole thing.. work. How do profession services plan their careers in a gig economy?
5 Trends within Digital Transformation for your Marketing Strategy
Digital transformation is an imperative for the business that wishes to remain relevant in a changing landscape. With an abundance of digitally enabled behaviour and greater interconnectedness, marketing needs to adapt in order to meet the requirements of today’s audience. Indeed, 78 per cent of marketers believe the field will undergo fundamental change over the […]
Reflections on July's Foundation Dinner
Three weeks on from The Atmosphere Foundation Dinner on 21st July I felt it was time to say a few words about the event and the reverberations which have followed. This initiative has always been something of immense personal importance, we kicked off in September 2015 with our first Foundation Dinner, which was wonderful. At […]
Growth Mindset matters - 3 reasons why it matters to you
A growth mindset business encourages new ideas and growth by framing failure as the route to mastery.
The Anatomy of Purpose Driven Business
If you are wondering how on earth you get your foot in the door with the purpose agenda before your business becomes the next Kodak, then read on..

Subscribe for Occasional Updates

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies