Atmosphere Inspires Edition 018

Sam Colyer

Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition we’re looking at the various ways in which growth is being driven forward by digital trends.

Stories catching our attention

Apple to acquire digital magazine Texture

Apple has announced they will be acquiring digital magazine service Texture to exploit growing demand for instant content. Only last month Apple announced their best ever quarterly financial results, but there's clearly still a need to grow, diversify and exploit opportunities in this exciting and fast paced era. Digital developments are accelerating at an unprecedented speed, and the direction can change quickly (think iPod, once the killer halo product but in steady decline since 2008) so it's yet another positioning move for Apple .

Uber Eats to expand across 100 EMEA cities

Founded in 2014, Uber Eats expanded aggressively last year, particularly in the UK, and now the trend is set to continue across 100 new cities in Europe, the Middle East and Africa in 2018. Interestingly, Uber Eats is already operating in locations where the ride sharing service doesn’t yet have a presence - a good example of where a second or third digital string to the bow can end up being an important and main source of business.

What else is happening?

L'Oreal ups digital game and acquires Modiface

Cosmetic giant L’Oreal has announced it will acquire Canada’s Modiface, a virtual augmented reality company allowing consumers to “try” before they buy. The cosmetic industry is currently booming across social media, and recently L’Oreal committed to up their digital marketing spend to include a strategy to capitalise on social “influencers”. Previously these might have been celebrities, but the power now also sits with online influencers (think vloggers via YouTube and Instagram) who have hundreds of thousands of highly engaged followers and can heavily drive the marketing reach for a product.

Carrefour goes digital with the acquisition of Quitoque

French retail giant Carrefour continues their digitisation with the acquisition of a majority stake in Quitoque (which sells organic, seasonal online meal kits). Technology is having a huge impact on the food industry and is changing shopping habits and customer expectations. Demand for good quality, local food is growing, and digital developments, if harnessed in the right way, could help support local farmers. A good example of how technology can complement and support industries in perhaps unexpected ways.

Why being a hybrid can make you a digital superpower

Whilst it’s not a surprise that hybrid, diversified firms should have a higher value than those with traditional business models, it's good to see the theory backed up by research and facts. Evidently, to become a digital superpower, a typical firm must be blended between the four standard types of business (which are often still thought of individually): technology creator, asset builder, network orchestrator and service provider. Take a look and see where you think your business sits on the hybrid spectrum.

Amazon's Alexa hasn't been a good house guest

We’re pretty sure everyone heard the random creepy laugher story from Amazon’s Alexa: it's just one that sticks in your mind isn't it? Yet once it made the news, Amazon were pretty quick to respond with a resolution before too many customers got upset. Welcoming a digitalised companion into your household is an important consumer choice, so we’re guessing the speedy response meant that Amazon didn’t want too many Hal 9000 from 2001 Space Odyssey theories taking off.....

Featured Insights
5 Trends within Digital Transformation for your Marketing Strategy
Digital transformation is an imperative for the business that wishes to remain relevant in a changing landscape. With an abundance of digitally enabled behaviour and greater interconnectedness, marketing needs to adapt in order to meet the requirements of today’s audience. Indeed, 78 per cent of marketers believe the field will undergo fundamental change over the […]
Atmosphere Inspires Edition 019
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition: looking at the very current issue of data breaches and consumer privacy. Facebook, GDPR, Alexa, Sovrin, Fribo.
Digital Strategy - 5 contemporary considerations
Digital strategy is one of those slightly odd things by me. A strange start indeed to a blog about the same, published by a business that helps clients with just that - digital strategy.
Cathedral Thinking - Business Futures beyond the next Quarterly Report
For so many of us, short term thinking dominates our horizon to such a profound extent that we forget to look beyond it to the bigger, bolder and more beautiful shape of our whole lives and to consider the lasting impact that we have on our world. We are so acclimatised to looking for the […]
Working our way towards a sustainable future with blockchain
The concept of being sustainable isn’t new and progress has been slow at times, but could advancements in technology mean that this is set to change?

Subscribe for Occasional Updates

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies