“... a company should not take its position in the market for granted. A company should constantly reevaluate.”Fast business now consumes slow business, disruption now beats tradition. Yet some industries are still breathlessly struggling to catch up with their disruptively agile competitors. The hotel and taxi sector, for example, would love to offer some fresh insight… if they weren’t so busy licking the wounds inflicted by high-velocity innovators. If you want an organization that has breakthrough results, it pays to disrupt.
“This realm is inhabited by people who - though they receive a paycheck signed by someone else - see the organization (or at least their small domain within it) as their turf. This is the most valued type of employee.” - Robert Brands (Inspiring Corporate Entrepreneurship to Fuel Innovation)
“Concentrate on your most unhappy customers.”This figure is taken from research carried out by Robert G Cooper for an article Voice-of-Customer Methods: What is the best source of new product ideas?
“80% of the innovations which are developed by a company on their own are not successful. By contrast, 80% of the innovations initiated by customers succeed.”Unfortunately, for most process-driven organisations there are few things more terrifying than talking directly to the customer. This is a mystifying anomaly - one that even the youngest start-ups would see as a bewildering blunder. Given the obvious fact that customers are on the receiving end of products and services, they are the unrivalled experts on likes, dislikes, pain points, problems and unmet needs. Ultimately, the question is not `How do we innovate to stay competitive?’ It is `How do we innovate to create value for the customer?’ and `How can we innovate to win new customers?’