Dan Wilkinson

Dan is a true creative generalist who has spent the past 18 years working across Digital, Brand and Advertising for leading global agencies and from within FSTE 100 companies. He’s launched new international brands, built departments and developed hundreds of digital and physical experiences in pretty much every sector. Dan’s past clients include American Express, British Heart Foundation, Cineworld, De Beers, Emirates NBD, HSBC, Jaguar, Land Rover, Legal & General, Lexus, Lloyds TSB, Lucozade, McVities, National Rail, NFU Mutual, Nokia, Post-It, Premier Inn, San Miguel, Seat, Sensodyne, Simple, Smokefree, Sony Ericsson, TUI, UEFA, Virgin Media, Visa and Volvo.

In 2019, Dan formed EVEN - an independent consultancy that focuses on refining and optimising brands to better perform across entire offerings and organisations. Working with a wide range of businesses from innovative tech start-ups to GenZ social media platforms to inner-city youth charities and international banks, Dan has developed a unique approach to evaluating, mapping, optimising and managing brands of any shape or size. The EVEN method for brand mapping has been used by over 1000 individuals and organisations worldwide while the groundbreaking Gravitational Brand® methodology completely rethinks how we look at, structure and maintain brands.

Featured Insights
Designing the workplace for your future
Relationships are built through time and exchange of information. Your working environment needs to facilitate human interaction, in a relevant and meaningful way according to the needs of your customers and employees.
Digital Transformation for Professional Bodies part 2
When the internet first arrived we were told that we were all doomed, information could be gotten from anywhere, the old members’ clubs were history, nobody would need to meet face to face, offices will be paperless, flying cars etc. etc..
Innovating in the NHS - We Are Brighter Together
No system is perfect. In exploring how to improve the already excellent work that BHFT already undertake, 20 of us hacked through ideas, scenarios, and dreams for a world class service.
The Role of HR in Digital Transformation
Digital talent is looking for purpose, fun, agility, and momentum towards something rewarding. They’re not after the gold watch and lifelong position; they are curious and exploratory and don’t want to be stuck in a box.
5 ways your HR strategy can allow technology deployments to fail
The average IT project budget overrun is 45%, with the total overspend coming in at an eye-watering $66 billion. That’s more than the GDP of Luxembourg..
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