Dan Wilkinson

Dan is a true creative generalist who has spent the past 18 years working across Digital, Brand and Advertising for leading global agencies and from within FSTE 100 companies. He’s launched new international brands, built departments and developed hundreds of digital and physical experiences in pretty much every sector. Dan’s past clients include American Express, British Heart Foundation, Cineworld, De Beers, Emirates NBD, HSBC, Jaguar, Land Rover, Legal & General, Lexus, Lloyds TSB, Lucozade, McVities, National Rail, NFU Mutual, Nokia, Post-It, Premier Inn, San Miguel, Seat, Sensodyne, Simple, Smokefree, Sony Ericsson, TUI, UEFA, Virgin Media, Visa and Volvo.

In 2019, Dan formed EVEN - an independent consultancy that focuses on refining and optimising brands to better perform across entire offerings and organisations. Working with a wide range of businesses from innovative tech start-ups to GenZ social media platforms to inner-city youth charities and international banks, Dan has developed a unique approach to evaluating, mapping, optimising and managing brands of any shape or size. The EVEN method for brand mapping has been used by over 1000 individuals and organisations worldwide while the groundbreaking Gravitational Brand® methodology completely rethinks how we look at, structure and maintain brands.

Featured Insights
Human Resources... the importance of the H
Digital transformation isn’t just a technological challenge, it’s a human challenge. Human Resources must therefore be involved from the outset.
Atmosphere Inspires Edition 011
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition: how technology is driving forward recruitment and the need to create space for innovation culture.
The case for the digital transformation of membership organisations
Membership organisations (professional body, trade body, professional association, et al.) must grasp the mantle of digital engagement and opportunity in order to remain relevant to the sectors and communities they seek to serve. The requirement is to transform into connectors of meaningful exchange with heightened relevance as opposed to broadcasters of givens. This article explains […]
Attracting Digital Talent
Get your recruitment strategy wrong, and you should still be fine... provided that your business doesn’t engage with people on digital channels.
Digital Strategy - 5 contemporary considerations
Digital strategy is one of those slightly odd things by me. A strange start indeed to a blog about the same, published by a business that helps clients with just that - digital strategy.
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