Actionable Data

A great deal of data will already exist within your organisation. In our experience it is not uncommon to see a multitude of dashboard and reports being shared and distributed, sometimes the reporting function overtakes that objective of being able to leverage this data to inform business improvement.

Being able to appropriately leverage data to test, learn and iterate is the one of the ingredients of success for future business. The ability to interpret, analyse and arrive at the right insights is something that should transcend a department of single role in order to be effective.

Considerations

  • Helping navigate the deluge of data to find the points that are critical and can inform improvement
  • Building processes and skills that analyse and interpret rather than simply report and digest
  • Linking actionable date to business objectives such that these inputs inform and provoke change
  • Making it meaningful, many people in business do not come from strong mathematical background and telling stories around data and illustrating where appropriate helps people to understand
  • Working out what matters and why it’s important, lots of social chatter for example with the wrong audience does not a sale make

The Questions We Can Help You Answer 

  • Is the data we own and acquire being use effectively in the organisation and by owners of initiatives and work streams to constantly improve?
  • Where are the gaps in knowledge that we might be able to close to promote better use of data?
  • What tools and mechanics are best use to arrive at data that offers up return?
Recent Insights
Transforming your marketing function for new ways of connecting
It is possible to do good marketing, great marketing, but for your expertise, effort, and investment to go to waste. Why? Because as commerce evolves, so does the function of marketing. Fail to adapt, and you can have the best marketing in the world, but you’re buying a first class ticket to Siberia. Is it […]
Neil Honwad Internship Post
Coming to Atmosphere was a great experience for the timing in my career, as I was able to combine both sides of my experience to learn hierarchal strategy.
The whole-brained CMO
Today’s CMO has a lot on their plate. They’re expected to be leaders, visionaries, storytellers – and now data collectors and analysers too.
Reflections on July's Foundation Dinner
Three weeks on from The Atmosphere Foundation Dinner on 21st July I felt it was time to say a few words about the event and the reverberations which have followed. This initiative has always been something of immense personal importance, we kicked off in September 2015 with our first Foundation Dinner, which was wonderful. At […]
Are you too slow to win? pt. 4 Digitally Enabled Work
This post looks at what it feels like to work in a digitally enabled, agile and productive customer centric organisation.

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Create
Accelerating into Better
Realising your future opportunity and solving tomorrows problems
Enable

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Subscribe for Occasional Updates

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies
arrow-right