Audience Benchmarking

To become relevant for the future organisations must understand their audience behaviours and how they are changing now and into the future.

We benchmark your understanding of your audience in order to assess how well known the people that we will look to engage with as we evolve into a more digitally enabled organisation.

We consider how effective the following areas are:

Who

  • Segmentation
  • Personas
  • Need states
  • Recognition
  • Applicability

Behaviours

  • Digital profiles
  • Sharing
  • Involvement
  • Engagement
  • Responsiveness
  • Intimacy

Motivations

  • Information seeking
  • Purchase criteria
  • Referrals
  • Trust

The Questions We Can Help You Answer 

  • How well right now do we know our audience and how they both behave and engage with us digitally?
  • How effective are audience profiles, needs states and motivators at driving improvement?
  • How customer centric are we?
  • How does data and insight inform how well we are appealing to our audiences at present and exchanging value?
Recent Insights
Digital Strategy - 5 contemporary considerations
Digital strategy is one of those slightly odd things by me. A strange start indeed to a blog about the same, published by a business that helps clients with just that - digital strategy.
Innovation as a product of digital transformation
Why all the noise around digital transformation? Half of the fortune 500 have gone out of business, merged or been acquired since the year 2000 While this statistic is certainly buoyed with casualties from the financial sector post 2008, the drivers of change around digital are real, accelerating unabated, and demand respect and attention. Continuing […]
Instant Feedback and Pervasive Connectivity
With technology as an enabler, it has never been easier or more instantaneous to be able to listen to your customers. And if you know where and how to look, there is no shortage of unvarnished truths ready to be collected and turned into insight leading to improvement.
Guiding principles for your Digital Strategy
The impact of digital in our lives is already huge. Think about how you interact with your peers, discover, shop, and even date! Change is the only constant while the rate of change will continue to accelerate. A CMO Survey indicates that “digital marketing spend is forecasted to increase to 35% of total budgets by […]
A new culture… What does that mean?
The common denominator in your business is your culture, but how do you integrate culture with transformation?

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Create
Accelerating into Better
Realising your future opportunity and solving tomorrows problems
Enable

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

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