Audience Benchmarking

To become relevant for the future organisations must understand their audience behaviours and how they are changing now and into the future.

We benchmark your understanding of your audience in order to assess how well known the people that we will look to engage with as we evolve into a more digitally enabled organisation.

We consider how effective the following areas are:


  • Segmentation
  • Personas
  • Need states
  • Recognition
  • Applicability


  • Digital profiles
  • Sharing
  • Involvement
  • Engagement
  • Responsiveness
  • Intimacy


  • Information seeking
  • Purchase criteria
  • Referrals
  • Trust

The Questions We Can Help You Answer 

  • How well right now do we know our audience and how they both behave and engage with us digitally?
  • How effective are audience profiles, needs states and motivators at driving improvement?
  • How customer centric are we?
  • How does data and insight inform how well we are appealing to our audiences at present and exchanging value?
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Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

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