Home · TRANSFORM · Audience Benchmarking

To become relevant for the future organisations must understand their audience behaviours and how they are changing now and into the future.

We benchmark your understanding of your audience in order to assess how well known the people that we will look to engage with as we evolve into a more digitally enabled organisation.

We consider how effective the following areas are:

Who

Segmentation
Personas
Need states
Recognition
Applicability

Behaviours

Digital profiles
Sharing
Involvement
Engagement
Responsiveness
Intimacy

Motivations

Information seeking
Purchase criteria
Referrals
Trust

The Questions We Can Help You Answer

How well right now do we know our audience and how they both behave and engage with us digitally?
How effective are audience profiles, needs states and motivators at driving improvement?
How customer centric are we?
How does data and insight inform how well we are appealing to our audiences at present and exchanging value?

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