Home · TRANSFORM · Audience Benchmarking

To become relevant for the future organisations must understand their audience behaviours and how they are changing now and into the future.

We benchmark your understanding of your audience in order to assess how well known the people that we will look to engage with as we evolve into a more digitally enabled organisation.

We consider how effective the following areas are:

Who

Segmentation
Personas
Need states
Recognition
Applicability

Behaviours

Digital profiles
Sharing
Involvement
Engagement
Responsiveness
Intimacy

Motivations

Information seeking
Purchase criteria
Referrals
Trust

The Questions We Can Help You Answer

How well right now do we know our audience and how they both behave and engage with us digitally?
How effective are audience profiles, needs states and motivators at driving improvement?
How customer centric are we?
How does data and insight inform how well we are appealing to our audiences at present and exchanging value?

Recent Insights

Are you too slow to win? pt. 1 Corporate culture and the new workplace

Burke Turner

I explore several ways the first steps can be taken towards a more digitally enabled workplace in a series of posts; this being the first.

Atmosphere Inspires Edition 009

Sam Colyer

Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition we look at exciting impacts that technology innovations are having on the extensive travel industry.

Are you too slow to win? pt. 3 Shaping the Future Organisation

Burke Turner

In a list of 10 below, this post paints a picture of the future organisation; the digital first workplace.

Atmosphere Inspires Edition 001

Sam Colyer

Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition, the rise of the results delivery officer, and what does Siri have to say about the competition?

For a Post Digital Business Framework: pt.1 ambitions

Atmosphere

wait... what? Heraclitus warned us “the only constant in life is change”. Even if it’s not possible to accurately predict the future, and the business world is no exception, we are curious and interested to develop hypotheses about it. We will then be able to test them and shape a framework that captures those findings. […]

Imagining & Delivering Better

Helping you Adapt

Building your resilience and adaptability in the face of uncertainty

Transform

Creating Value for the Future

We co-create with you meaningful value for real people

Create

Accelerating into Better

Realising your future opportunity and solving tomorrows problems

Enable

We Are Here to Help You Move Forward

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually.

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Responding to COVID19's Disruption

Navigate the impacts of the pandemic and emerge with a 90-day plan to increase business resilience and agility.

Future Readiness

Understand your future readiness in the context of digital maturity, agility, and your confidence to move forward.

Future Opportunity

Explore your future opportunities, plan for emerging scenarios and prepare for what's next.

Subscribe for Occasional Updates

SUBSCRIBE