Audience Personas

Audience behaviours are changing fast. The millennials which will make up the majority of your customers according to one analysis from Standard & Poor’s are looking for markedly different things from organisations than the generations that have gone before. How authentically we communicate who we are and our purpose is becoming a significant differentiator.

Digital is now everywhere and is almost everything. New social networks come and go, content is the fuel and only the really great stuff that adds real value gets noticed, let alone shared en masse to achieve the network effect.

Technology has promised us the data to get closer to really understanding who our customer is.It is the bringing of the customer into the heart of the business that allows us to better orchestrate our talent and align our brand, products and services to their needs and motivations. We don’t simply want to recognise who they are but ultimately drive out effective engagement with them; this is what brings business gain. Valuable exchange requires not only a clear understanding of who they are and how they behave now, but also how they are likely too into the future.

Working with the benchmarking set up in the understand phase of our process, our work to profile the audience is used in aligning our activities, and ratifying our assumptions through the lense of the customer. In doing so we set up the processes and activities to ensure that the customer is alive, real, and at the heart of our future business.

The Questions We Can Help You Answer 

  • How does our audience segment now and into the future?
  • How do we go about co-creating audience profiles that are remembered and leveraged in the business?
  • What is the role and impact of customer centricity?
  • How can we better understand the need states and motivations of our audience, informed by data?
  • And leveraging multiple touchpoints to continue to refine our understanding and to get better at creating value for them
Recent Insights
Working our way towards a sustainable future with blockchain
The concept of being sustainable isn’t new and progress has been slow at times, but could advancements in technology mean that this is set to change?
Why a digital change program is hard… and how to make sure it succeeds
Any successful digital change program demands one of the biggest organisational challenges - change. And people don’t like change.
Atmosphere Inspires Edition 006
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition we follow the money; furthering digital pursuits through funding rounds that are making waves.
The Role of HR in Digital Transformation
Digital talent is looking for purpose, fun, agility, and momentum towards something rewarding. They’re not after the gold watch and lifelong position; they are curious and exploratory and don’t want to be stuck in a box.
Atmosphere Foundation Launch
An Italian Feast in Clerkenwell raising money for DrugFAM, supporting physical and emotional wellbeing for individuals as well as improving lives for troubled families.

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Subscribe for Occasional Updates

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies