Customer Journey Mapping

Our customers find us in different ways, and increasingly any path to purchase or becoming a client is a multichannel one where a great deal of the information, education and engagement required to drive customer acquisition lives in the digital world.

Each touchpoint has a role. On our owned web we craft our message, we gain third party endorsement on review sites, and drive brand sentiment on linkedin or on social. It’s critical that we are thinking multichannel and understanding that on each platform different levels of engagement and messaging work in different ways to progress prospective customers through the purchase cycle or to deliver our products and services whilst improving retention.

Other providers or competitors are only a click away in the online space. In order to compete we have to deliver to the heightened expectations that our audience now have of online content and engagement.q

Mapping Customer Journeys enables us to assess how different channels (and the content that fuels them) can be mapped to achieve our objectives. This also provides a framework for improvement once it is understood what is working and where gains can be had across the touchpoints that really matter.

The Questions We Can Help You Answer 

  • What outcomes are desired for each of our audience profiles?
  • What states do we recognise across the customer journey?
  • How well are we really doing?
  • Which channels, content and messaging play which roles across the journey?
  • Where are these areas for improvement, and what is the likely gain to explore return on effort or impact?
  • How do we measure and align data from various sources to gain an overview and appropriate measures across the total journey?
Recent Insights
Reflections on July's Foundation Dinner
Three weeks on from The Atmosphere Foundation Dinner on 21st July I felt it was time to say a few words about the event and the reverberations which have followed. This initiative has always been something of immense personal importance, we kicked off in September 2015 with our first Foundation Dinner, which was wonderful. At […]
Atmosphere Inspires Edition 014
Atmosphere Inspires is our regular curation of news and views from the digital sphere; the lead stories that are affecting you and your business. In this edition: how evolving digital trends are changing the landscape of the world as we know it
Post-Brexit Strategies for a Digital Age (2): creating a purposeful business
The future of the economy is uncertain and equally how the different market segments within it will behave is extremely uncertain.
Adapting to survive in the digital age
Change is difficult. However, if there is one common denominator for success in the evolving digital environment, it is the ability to adapt.
This business will self-disrupt
Let’s start with the bad news. Since 1995, 90% of Fortune 500 companies have vanished...

Imagining & Delivering Better

Helping you Adapt
Building your resilience and adaptability in the face of uncertainty
Creating Value for the Future
We co-create with you meaningful value for real people
Accelerating into Better
Realising your future opportunity and solving tomorrows problems

We Are Here to Help You Move Forward 

Kick Start Workshops

Kick start the next step on your journey to be future ready. Our kick start workshops are 7-10 day long mini engagements centred around a high impact workshop, delivered face to face or virtually. 

We facilitate and co-create with you a practical and actionable response to your current needs to help prepare for what's next. And align around the steps you need to take to move forward.

Subscribe for Occasional Updates

Atmosphere Logo
© We Are Atmosphere Ltd. All rights reserved. Registered in England and Wales.
Privacy & Cookies